From the Road: A myFurever Story
Entry 3: From Kentucky to Asheville, and Everything In Between
Some days give you one good story. This stretch gave us a dozen — and a reminder that grief and joy live right next to each other, and that myFurever has to be big enough to hold both.
A Moment We Didn’t Expect
Checking out of our hotel in Kentucky, bags loaded, we started talking — we can’t help it anymore. We told the front desk staff about myFurever.
One of them told us about his dog, who had passed away nine months ago. He teared up. You could see the loss was still close, still raw.
We told him myFurever could be a living memory space — a place to gather the photos, the moments, the stories. He paused and said he wasn’t sure he was emotionally ready for that yet.
And we told him: that’s okay. That’s more than okay.
myFurever is there when the moment is right — whether that’s the day you bring a pet home, a year after you’ve said goodbye, or somewhere in the long, tender in-between. Grief doesn’t run on a schedule. Neither does healing.
Knoxville: Old Friends and New Connections
We landed in Knoxville, spent time with an old friend and his lovely wife, and made our way to Lakeshore Park.
There was the dog with a considered appreciation for footwear. The two dachshunds who helped their owner win at poker — we chose to simply believe it. And the dog who became a dad’s faithful companion after some time spent at a campus house, quietly becoming the emotional anchor of the next chapter.
What struck us most wasn’t any single story. It was the question that kept coming up, almost word for word:
How can we help?
Not “that sounds interesting.” Not “good luck with that.” How can we help. Unprompted, genuine, immediate. We are still absorbing that.
A Feed Store and the Story Partner Program
A friend connected us to his cousin, who runs a local feed store — and it got us thinking seriously about our Story Partner program: a way for mission-aligned local businesses to become part of the myFurever community, reaching pet people at the moments that matter most.
The feed store was exactly what a Story Partner can be: rooted in the community, trusted by pet owners, built on the belief that the bond between people and their animals deserves to be honored. If you’d like to learn more, find us at myFurever.app under Social Impact.
Asheville: A City That Never Disappoints
Bark in the Park at the Asheville Tourists stadium was tailor-made for what we’re doing. Pet people everywhere, already in the exact emotional headspace that makes myFurever feel immediately relevant. Dogs of every size and personality. Owners already mid-story before we’d asked a single question.
Asheville has always been a city that meets you where you are.
What This Stretch Taught Us
A man tearing up at a hotel front desk. Two dachshunds with an inexplicable gift for poker. A feed store that might become a partner. A park full of people asking how they can help.
The people we are building myFurever for are everywhere — at the front desk and in the park and at the poker table. Grieving and laughing and everything in between. We are building for all of it.
More road ahead. 🐾
Follow our journey at myFurever.app
#myFurever #PetPeopleBeHonest #HumanAnimalBond #LittleMoments #BarkInThePark