Where Love Gives Back
Social Impact
Turning Love into Impact
Stumpy asked what giving back means. Babs explained it to him three times. He cried a little on the third one. This page is for him.
- Giving, built in.
- Impact, intentional.
- Care, extended.
At myFurever, supporting the human–animal bond doesn’t stop with the two of you. It extends outward — to the shelters and rescues bringing pets and families together, to the researchers, educators and program developers deepening our understanding of the bond, and to the communities working every day to strengthen the connection between people and animals.
Our commitment to giving back isn’t an add-on. It never was.
Babs has always believed that love, done properly, extends beyond itself. So we didn't add giving back to myFurever. We built myFurever around it.
The Pledge: Fur the Greater Good
Fur the Greater Good is our commitment to support organizations that strengthen the human–animal bond through science, compassionate care, education, and community. We give back in two ways — by supporting our shelter and rescue partners through The Homecoming Program, and by contributing to organizations doing meaningful work in the human–animal bond space.
Altogether, up to 3% of our revenues each year goes toward these efforts.
Our Partners
The Homecoming Program
Shelter & Rescue Partners
Shelters and rescues do the hardest part of this work — they bring pets and people together. The Homecoming Program is our way of making sure that work ripples further.
When a shelter or rescue joins as a Homecoming Partner, they receive a unique code to share with the families they serve. When a family purchases a subscription through a partner’s code, $5 goes back to that organization. Every year they renew, $4 more follows — compounding quietly into meaningful support the longer that family stays. No percentages, no fine print. Just a thank-you that keeps returning. Partner support is shared once a year.
The Homecoming Program is designed for the moment a family is made: a pet and a person or family finding each other, a new story beginning, and someone ready to hold onto every moment of it. myFurever shows up at exactly that moment — and the shelter or rescue that made it happen shares in everything that follows.
The Story Partner Program
Most businesses that serve pet people already know something true about their customers: the bond those people share with their animals is not a hobby. It’s a relationship. It shapes their days, their routines, and the choices they make — including where they spend their money and who they choose to trust. The Story Partner Program is for businesses that recognize that truth and want to honor it.
Any business can become a Story Partner — pet-adjacent, pet-friendly, or simply mission-driven. A veterinary practice. A local brewery with a dog at the door. A boutique that hosts adoption events. A business owner who has a favorite animal welfare charity and has been looking for a meaningful way to support it. The program is designed to be exactly that: meaningful, without being complicated.
When a business joins as a Story Partner, they receive a unique code to share with their community. When someone subscribes to myFurever through that code, $5 goes directly to the animal welfare organization the Story Partner has chosen. Every year that subscriber stays, $4 more follows. No percentages, no fine print. Just a flat contribution, sent once a year, on their behalf — to a cause they already believed in before myFurever came along.
Every Story Partner also is noted on the myFurever social channels — their business, their community, and the cause they chose, introduced to the people who share their values. And each year, a full accounting of every dollar donated in their name. Not a receipt. A record of something that actually happened because they decided to show up.
Stumpy believes every business in America should become a Story Partner immediately. He has a list. Babs reviewed the list and noted that some of the businesses on it are not real. Stumpy stands by the list.
Human–Animal Bond Organizations
Research, Education & Community Impact
Each year, we carefully select and vet organizations working to deepen our collective understanding of the bond between people and animals. These are the researchers, clinicians, educators, and community builders whose work makes the science more accessible, the care more compassionate, and the bond more understood.
Our partners represent a range of approaches, including:
- Therapy-animal and service-animal programs
- Research and academic institutions
- Education and community outreach programs
- Emerging approaches that expand understanding of how the bond shapes human well-being
Some of these partners will also be featured in The Bond Effect by myFurever, where their work and their stories are shared through thoughtful conversation — with researchers speaking like humans, and humans speaking about what they feel.
- Partners, vetted.
- Work, meaningful.
- Impact, shared.
Seeing the Impact
We believe accountability matters. Not as a legal obligation, but as a natural extension of the same values that shape everything else myFurever does. Each year, we share updates from our partners and other sponsored organizations so you can see how being part of the myFurever community contributes to real-world impact. What programs were expanded. What research was supported. How many family stories began with a Homecoming Partner code and are still unfolding.
This transparency keeps our giving intentional, measurable, and aligned with our mission.
What we share each year
- Total giving — across both ways we give back
- Partner spotlights — who we supported and what their work accomplished
- Homecoming Partner stories — adoption journeys that began with a partner code
- The Bond Effect episodes featuring our partners — so the work speaks for itself
Grow the Good Together
As the myFurever community grows, so does our ability to give back. More families in the community means more giving to the shelters and rescues who brought them together, and more investment in the research, education, and programs that helps the bond flourish for everyone.
Stumpy finds this incredibly exciting. He's not entirely sure what research means but he supports it fully. Babs understands exactly what it means and considers it among the most important things myFurever does. Between the two of them, it's covered.
Our Promise
- Transparency: Each year we share donation totals and partner stories publicly. You will always be able to see where the giving goes.
- Giving goes to those invested in this work: Every dollar we share goes directly to U.S.-based organizations advancing human–animal connection, care, and understanding.